YouTube creators Chad Hurley and Steve Chen launched a new app today called MixBit. Some reviewers are saying that MixBit is going to win the video app wars and beat Vine and Instagram in their own game. I say “not so fast.”
Let’s compare MixBit with Vine and Instagram to see how this new comer stacks up:
According to MixBit’s description, the app “lets you record, edit and publish videos as short as one second or as long as an hour. It lets users collaborate with each other and remix content uploaded by other users.” But it is not a social app like Vine and Instagram. Users don’t have the option to “like” or comment on each other’s clips. And lets be honest, with a reduction of people’s attention span, do we really need hour long clips???
I understand that the MixBit folks are not fans of the self-promotional aspect of social media. However, taking away people’s ability to be social on an app like this will simply take them away from the running in the video app war. People want to be able to share their clips and get reactions. They want to build a community based on followers/fans/friends who will be waiting for their next clip. It is great that MixBit allows collaborations, which will probably generate some really cool mash-ups. But when it comes to truly creating a place to see and share the latest clips with friends, MixBit may not be it.
Sorry, MixBit, but with Instagram’s recent update (which allows users to upload videos from your media gallery), they become the video app winner so far for me.
Below is a round up on how these three apps compare.
|Stand-alone social network||Nope||Yes||Yes|
|Maximum video length||3,600 seconds||6 seconds||15 seconds|
|Save to camera roll||Yes||Yes||Yes|
|Sharing||MixBit on Web, Twitter, Facebook, Google+||Vine on Web, Facebook, Twitter||Instagram on Web, Facebook, Twitter, Tumblr, Flickr, email, foursquare|