App Review: MixBit (From the folks who brought us Youtube…)

From the folks who brought us Youtube
From the folks who brought us Youtube

YouTube creators Chad Hurley and Steve Chen launched a new app today called MixBit. Some reviewers are saying that MixBit is going to win the video app wars and beat Vine and Instagram in their own game. I say “not so fast.”

Let’s compare MixBit with Vine and Instagram to see how this new comer stacks up:

According to MixBit’s description, the app “lets you record, edit and publish videos as short as one second or as long as an hour. It lets users collaborate with each other and remix content uploaded by other users.” But it is not a social app like Vine and Instagram. Users don’t have the option to “like” or comment on each other’s clips. And lets be honest, with a reduction of people’s attention span, do we really need hour long clips???

I understand that the MixBit folks are not fans of the self-promotional aspect of social media. However, taking away people’s ability to be social on an app like this will simply take them away from the running in the video app war. People want to be able to share their clips and get reactions. They want to build a community based on followers/fans/friends who will be waiting for their next clip. It is great that MixBit allows collaborations, which will probably generate some really cool mash-ups. But when it comes to truly creating a place to see and share the latest clips with friends, MixBit may not be it.

Sorry, MixBit, but with Instagram’s recent update (which allows users to upload videos from your media gallery), they become the video app winner so far for me.

Below is a round up on how these three apps compare.







Stand-alone social network Nope Yes Yes
Filters Nope Nope Yes
Maximum video length 3,600 seconds 6 seconds 15 seconds
Editing Yes No Yes
Front-facing camera Yes Yes Yes
Save to camera roll Yes Yes Yes
Sharing MixBit on Web, Twitter, Facebook, Google+ Vine on Web, Facebook, Twitter Instagram on Web, Facebook, Twitter, Tumblr, Flickr, email, foursquare
Autoplay No Yes Yes
Embeddable Yes Yes Yes
Appending Clips Yes No No
Draft Yes No No
Profiles No Yes Yes
Follower Count No Yes Yes
View Count Yes No No

6 thoughts on “App Review: MixBit (From the folks who brought us Youtube…)

  1. So basically, just because a cool new video editing app doesn’t have a built-in isolated social network means it’s not a serious contender? Why not use the videos to easily build on to a channel that you’re already working (and presumably spending money) to maintain, like Twitter or Facebook?

    Also, their videos are embeddable and support sharing to Google+, if you’d like to keep your matrix up to par.

    1. Hi Brad,

      Thanks for the feedback. Most of the reviews and promos I was reading kept calling MixBit as a Vine/Instagram killer. As you know, MixBit doesn’t have a built-in social network, so it is not a contender in the same field as those other two apps. Having said that, As I play with MixBit, I see its use as a decent video editing app.



  2. Decent potential here but there are other apps out there already which are somewhat similar to MixBit. Mind you, they don’t have the firepower behind them like MixBit does. Will be interesting to see how MixBit’s product and usage plays out over time!

    1. Hi Jeremy,

      Totally agree. I doubt we would even have heard of MixBit if it were for the guys behind it. Definitely worth keeping an eye on how many people actually continue using it a month or two from now.

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