Let’s get this out of the way: Ptch seems to have an identity crisis. It is a video editing app that actually wants to be a social media app. Ptch is latest video app to join the leagues of MixBit, Vine and Instagram video. Ptch lets you mix photos and videos into a mini-movie and it also allows you to add a soundtrack. You can add titles and captions to videos and photos, use different “styles”, speed and share the finishing product on Facebook, Twitter and also embed the video on your site.
So what is the difference between Ptch and all the other social video apps? Dreamworks Animation. Yes, the same place that brought us Shrek, Kung Fu Panda and Madagascar. Ptch CEO Ed Leonard was the former chief technology officer at Dreamworks and Ptch was in beta for the past year at Dreamworks.
The app allows users to use media from their camera roll or from their social networks like Instagram, Facebook, Tumblr and Twitter. The interface is easy to use and the actual editing and posting of the video is very quick. Another major plus is the ability to download the finished product to your camera roll. Videos can be as long as a minute and as short as 5 seconds.
Thing is, similar to Vine and Instagram, Ptch wants to become its own social network, where individuals follow each other, like their videos, and interact to create new videos. That’s where this app may actually run into some heated competition. As we saw with MixBit, a strong backing and cool features don’t mean automatically getting tons of followers/users. So far, Ptch seems to be trying to get more followers thru word of mouth.
It will be interesting to see how brands and “professionals” embrace Ptch. Apps like Vine and Instagram have had a major following because people are not only posting, but also watching great content being created by other users (including “sponsored” users). While Ptch may not be ready for prime time yet, it will be interesting to see if it finds its own voice among other similar apps.